Brand Values
When you understand the values that drive your brand, you understand the impact you can make in the world.
Marisa - CG Studios
6/1/20232 min read
When I am helping my clients plan for their personal branding photoshoot, I love to understand what makes their brand unique. You know, the things that make them move mountains. The aspects that shift them away from the status quo and into their own unique space where they no longer have competitors. A place where they are the only logical (and emotional) choice for clients to fully meet their needs.
The following list of values has been gathered from various spots across the internet and sprinkled with a few extra values that I see in my most growth focussed clients.
Your task if you choose to accept it:
1) Read through the list and write down any of the values that stand out strongly to you
2) With your list of values, see if you can group them into categories. Which ones feel like they are alike for you.
3) Work out which 3 stand out as the main priorities for you. Which ones can't your business function without. Which ones are the ones that your clients find the most magnetic about you? This is your brand values list.
Abundance
Acceptance
Accomplishment
Accuracy
Achievement
Adaptability
Adventure
Affection
Authenticity
Authority
Autonomy
Awareness
Balance
Beauty
Boldness
Bravery
Brilliance
Calmness
Capable
Caring
Certainty
Compassion
Challenge
Charity
Citizenship
Clear
Comfort
Community
Competency
Contribution
Control
Creativity
Curiosity
Decisiveness
Dedication
Dependability
Determination
Devotion
Dignity
Discipline
Diversity
Efficiency
Empathy
Endurance
Energy
Enjoyment
Enthusiasm
Equality
Ethical
Excellence
Excitement
Experience
Expertise
Exploration
Fairness
Faith
Fame
Friendships
Fun
Generosity
Goodness
Grace
Gratitude
Growth
Happiness
Harmony
Hard Work
Health
Honesty
Humor
Honor
Humility
Humor
Imagination
Independence
Individuality
Influence
Inner Harmony
Innovation
Insightful
Inspiring
Integrity
Intelligence
Intuitive
Inner Harmony
Irreverence
Joy
Justice
Kindness
Knowledge
Lawful
Leadership
Learning
Logic
Love
Loyalty
Mastery
Meaningful Work
Moderation
Motivation
Obedience
Openness
Optimism
Order
Originality
Passion
Peace
Playfulness
Pleasure
Poise
Popularity
Positivity
Power
Productivity
Professionalism
Prosperity
Purpose
Quality
Recognition
Religion
Reputation
Respect
Responsibility
Security
Self-reliance
Self-Respect
Service
Selfless
Sensitivity
Serenity
Service
Sharing
Silence
Simplicity
Sincerity
Skillfulness
Solitude
Spirituality
Speed
Stability
Status
Success
Self-development
Spirituality
Stability
Strength
Status
Sustainability
Teamwork
Temperance
Thankful
Thorough
Thoughtful
Timeliness
Tolerance
Toughness
Traditional
Tranquility
Transparency
Trustworthy
Trustworthiness
Understanding
Uniqueness
Unity
Vision
Vitality
Wealth
Wisdom
If you are based in Melbourne, Victoria and would like to book a personal branding photoshoot that speaks to the values, purpose and heart of your brand, reach out and we can discuss your brand shoot. Alternatively, here are my packages and pricing to help you make a better decision around the right package for you.
![Brand Photoshoot for Melbourne model, Revathi, wearing Active Truth activewear range](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=333,h=390,fit=crop/dWxxrn2RDZspDEwZ/img-mv008lEZEbcjNkO9.jpg)
![Brand Photoshoot for Melbourne model, Revathi, wearing Active Truth activewear range](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=320,fit=crop/dWxxrn2RDZspDEwZ/img-mv008lEZEbcjNkO9.jpg)
![Maternity activewear shoot with Sophie wearing Active truth active wear](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=333,h=390,fit=crop/dWxxrn2RDZspDEwZ/img-AR00RV6KqlSBVD9L.jpg)
![Maternity activewear shoot with Sophie wearing Active truth active wear](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=306,h=360,fit=crop/dWxxrn2RDZspDEwZ/img-AR00RV6KqlSBVD9L.jpg)
![Active wear shoot in Melbourne for Active Truth a Queensland active wear label](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=333,h=390,fit=crop/dWxxrn2RDZspDEwZ/img-dWxxr0XWwlfkpJ1E.jpg)
![Active wear shoot in Melbourne for Active Truth a Queensland active wear label](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=320,fit=crop/dWxxrn2RDZspDEwZ/img-dWxxr0XWwlfkpJ1E.jpg)
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CG Studios is a sub-brand of Cadence and Grace Photography. A Melbourne Photography business established almost a decade ago and specialising in Wedding and Family Photography.