Brand Values

When you understand the values that drive your brand, you understand the impact you can make in the world.

Marisa - CG Studios

6/1/20232 min read

When I am helping my clients plan for their personal branding photoshoot, I love to understand what makes their brand unique. You know, the things that make them move mountains. The aspects that shift them away from the status quo and into their own unique space where they no longer have competitors. A place where they are the only logical (and emotional) choice for clients to fully meet their needs.

The following list of values has been gathered from various spots across the internet and sprinkled with a few extra values that I see in my most growth focussed clients.

Your task if you choose to accept it:

1) Read through the list and write down any of the values that stand out strongly to you

2) With your list of values, see if you can group them into categories. Which ones feel like they are alike for you.

3) Work out which 3 stand out as the main priorities for you. Which ones can't your business function without. Which ones are the ones that your clients find the most magnetic about you? This is your brand values list.

  • Abundance

  • Acceptance

  • Accomplishment

  • Accuracy

  • Achievement

  • Adaptability

  • Adventure

  • Affection

  • Authenticity

  • Authority

  • Autonomy

  • Awareness

  • Balance

  • Beauty

  • Boldness

  • Bravery

  • Brilliance

  • Calmness

  • Capable

  • Caring

  • Certainty

  • Compassion

  • Challenge

  • Charity

  • Citizenship

  • Clear

  • Comfort

  • Community

  • Competency

  • Contribution

  • Control

  • Creativity

  • Curiosity

  • Decisiveness

  • Dedication

  • Dependability

  • Determination

  • Devotion

  • Dignity

  • Discipline

  • Diversity

  • Efficiency

  • Empathy

  • Endurance

  • Energy

  • Enjoyment

  • Enthusiasm

  • Equality

  • Ethical

  • Excellence

  • Excitement

  • Experience

  • Expertise

  • Exploration

  • Fairness

  • Faith

  • Fame

  • Friendships

  • Fun

  • Generosity

  • Goodness

  • Grace

  • Gratitude

  • Growth

  • Happiness

  • Harmony

  • Hard Work

  • Health

  • Honesty

  • Humor

  • Honor

  • Humility

  • Humor

  • Imagination

  • Independence

  • Individuality

  • Influence

  • Inner Harmony

  • Innovation

  • Insightful

  • Inspiring

  • Integrity

  • Intelligence

  • Intuitive

  • Inner Harmony

  • Irreverence

  • Joy

  • Justice

  • Kindness

  • Knowledge

  • Lawful

  • Leadership

  • Learning

  • Logic

  • Love

  • Loyalty

  • Mastery

  • Meaningful Work

  • Moderation

  • Motivation

  • Obedience

  • Openness

  • Optimism

  • Order

  • Originality

  • Passion

  • Peace

  • Playfulness

  • Pleasure

  • Poise

  • Popularity

  • Positivity

  • Power

  • Productivity

  • Professionalism

  • Prosperity

  • Purpose

  • Quality

  • Recognition

  • Religion

  • Reputation

  • Respect

  • Responsibility

  • Security

  • Self-reliance

  • Self-Respect

  • Service

  • Selfless

  • Sensitivity

  • Serenity

  • Service

  • Sharing

  • Silence

  • Simplicity

  • Sincerity

  • Skillfulness

  • Solitude

  • Spirituality

  • Speed

  • Stability

  • Status

  • Success

  • Self-development

  • Spirituality

  • Stability

  • Strength

  • Status

  • Sustainability

  • Teamwork

  • Temperance

  • Thankful

  • Thorough

  • Thoughtful

  • Timeliness

  • Tolerance

  • Toughness

  • Traditional

  • Tranquility

  • Transparency

  • Trustworthy

  • Trustworthiness

  • Understanding

  • Uniqueness

  • Unity

  • Vision

  • Vitality

  • Wealth

  • Wisdom

If you are based in Melbourne, Victoria and would like to book a personal branding photoshoot that speaks to the values, purpose and heart of your brand, reach out and we can discuss your brand shoot. Alternatively, here are my packages and pricing to help you make a better decision around the right package for you.

Brand Photoshoot for Melbourne model, Revathi, wearing Active Truth activewear range
Brand Photoshoot for Melbourne model, Revathi, wearing Active Truth activewear range
Maternity activewear shoot with Sophie wearing Active truth active wear
Maternity activewear shoot with Sophie wearing Active truth active wear
Active wear shoot in Melbourne for Active Truth a Queensland active wear label
Active wear shoot in Melbourne for Active Truth a Queensland active wear label